POSSIBLE FUTURES | ART-DRIVEN INNOVATION | SPECULATIVE SCENARIO’S | BREAKTHROUGH TECHNOLOGIES | ENTREPRENEURSHIP
Rodolfo Groenewoud van Vliet is co-founder and business director of In4Art. In his role, he combines his interests for economics, innovation and art. Prior to IntArt, he worked as a business developer and international innovation manager for various corporations. During this time, he initiated, developed and executed projects translating technological advancements into new market propositions within the building environment, MedTech, sustainable water management, and energy sectors. This experience has given him the strategic insights necessary to develop and implement disruptive new ideas. In4Art was founded on the belief that innovation can become more effective and more responsible with the inclusion of insights from the arts. This led to the development of the Art-Driven Innovation method for innovative idea generation and a bottom-up approach to actively developing responsible innovations. Now, with In4Art, Rodolfo dedicates his time to developing partnerships, managing the investment portfolio, securing experimentation budgets and advising companies, public institutions, policy makers and artists on implementing art-driven innovation. Rodolfo can best be described as an entrepreneurial, business-minded person with a passion for advancing mind-blowing concepts that are ahead of their time.